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Prevent customer complaints (bron marketingsherpa)
Your customer service department can be a goldmine for ideas. Leveraging this information can help your marketing in many ways, but you might not always be getting the support you need.
We talked to an expert and author who implemented customer satisfaction systems for Amazon and others to improve marketing and profitability. Includes seven specific customer service strategies you can take to the bank.
- Eliminate “dumb contacts”
- ‘Where’s my stuff?’
- ‘How do I return this?’
- Be proactive
- Make it easy to contact your company
- Establish ownership of customer problems
- Listen and act
- Deliver great service experiences
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