Google en Apple scoren op klanttevredenheid

Google tops among search sites for customer satisfaction

  • The University of Michigan’s annual American Customer Satisfaction Index for the e-business sector show that Google is doing really, really well.
  • The ACSI, set to be released early Tuesday, puts Google at the top of the heap for customer satisfaction in the big search and portals category.

Apple customer satisfaction scores gain at rivals’ expense

  • Apple blew away its PC industry peers in this year’s American Customer Satisfaction Index, perhaps because it was the only company that didn’t release a Windows Vista PC.

Klanttevredenheidsonderzoek

“Satisfaction,” of course, is a tricky thing to measure or even define, said Larry Freed, the author of the report and CEO of the consulting company ForeSee Results. The ACSI is based on a methodology researchers won’t disclose and is used to measure customer satisfaction in 40 different industries, both online and offline. Researchers believe that what they arrive at is a fair assessment of consumer expectations and perceptions for a company matched against that company’s ability to deliver.

Getsatisfaction

En wat vinden de klanten nu echt van de klantenservice van Apple en Google ? Dat inzicht biedt Getsatisfaction, een nieuw communicatieplatform voor consumenten en producenten over klantenservice.

Get Satisfaction is a place where people can get the most from the products they use, and where companies are encouraged to get real with their customers.

Customers, employees, and companies are all welcome here. Nothing is hidden, and no one is censored. Join the conversation!


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