“The Quality Monitoring Blog is for people like trainers, coaches, customer care managers and customer care contact center managers to share experience in Quality Monitoring Tools and get to know other people in this expertise”
“Quality Monitoring is for people like trainers, coaches, customer care managers and customer care contact center managers. Companies use writing or excelsheets. Does QM software give a good ROI?”
ROI is about money.
It is unfortunately very difficult to prove that satisfied customers become loyal customers and it is also very difficult to prove (and probably not even true) that loyal customers are more profitable than non-loyal customers (See: W. Reinartz & V. Kumar; ‘the mismangement of Customer Loyalty’ in the HBR of July 2002).
Quality Monitoring tools give any organisation the power to look into the customer contacts and evaluate them for what really matters; the quality of the contact.
Research of my company (Auditio) shows clearly that calls with a high quality are usually shorter than calls with a low quality. The difference is immense; on a standardized scale with a mean AHT of 100, the best calls take 75, and the worst calls take an AHT of 166 (see here for more info in Dutch). Now we are talking money(!).
If the team leaders are capable of using the QM Tools for improving the quality of the contact, than it is very very likely that the AHT will drop, and thus QM will provide for a healthy ROI.
There is one caveat however; listening in to calls, and getting to an objective verdict of quality is not easy. We think it is work for specialist, that can (and perhaps should) be outsourced to a specialist company.
P. Harts (Auditio)